SAFE

The SAFE series aims at informing the viewers on what a Sexual Assault Forensic Exam is. The first video advises loved ones of sexual assault victims on how they can be of support to their healing journey, while the second and third explain to victims of sexual assault what a SAFE is and why they might want to get one.

The first and most crucial step in the making of this series was finding the right imagery to represent complex and heavy topic in a delicate fashion. This was achieved with the help of a trauma expert, who brought to light which fears and triggers victim of sexual assault usually have. The direction that was chosen favored a symbolic and metaphoric iconography, and a broad use of soft pastel colors.

A central point of the series was making sure that victims of sexual assault felt seen and treated with gentleness and sensitivity. While dark and negative emotions are not overlooked, a delicate and non-threatening imagery was highly favored, in order to encourage the victim’s sense of safety.

The victim’s ability to make choices and deny their consent is at the core of any section addressing medical examinations, police reports and trials. Many visuals choices throughout the series were aimed at reinforcing the customizability and the step-by-step nature of the SAFE procedure.