This Instagram promo explains the Holdsworth Real Estate approach to property management through the metaphor of baking. The ad stresses the difference between an industrial one-size-fits-all approach, and the company’s customized, client-centered property management style.

A textured visual style was chosen in order to add a tactile feel to the video. This feature highlights the concept of craftsmanship and meticulousness that the baking metaphor aims at conveying. The visuals of the animation create a contrast between serialization and attention to detail.