This ad for Perfect Snacks was created for a five monitors billboard on the Brill on Broadway, New York. The animation takes advantage from the presence of multiple monitors, which generates the opportunity of an interaction among them. Rather than containing five individual designs, they combine to create a single environment in which the main character can freely roam.

The star of the animation is the bee, the creation of which required special attention. To allow maximum freedom of movement, the video features a custom-made 2D rig that allows the character to rotate 360° on the horizontal plane and 90° degrees on the vertical one.

The ad exists in a loopable and a non-loopable variant, therefore working both when playing continuously and when played just once. This ensures maximum flexibility, allowing the video to alternate with other ads when needed.