This web ad showcases the Emotionmill video templates offer. The video is conceived as a continuous flow, in which each scene transitions into the next. Its high-paced structure, that takes the viewer through the benefits of using the company’s video templates, is counterbalanced by a light and subtly comedic mood.

The first step of the workflow focused on the visual style development and color palette design. After exploring a couple of character design and color treatment options, the visual direction for the animation was set.

The video highlights Emotionmill’s templates most peculiar feature, which is the customer’s ability to customize their videos in an intuitive and easy way. This is shown by transforming the diegetic reality within the animation, creating a playful interaction between the scene and the voice over.