Laura Faraci Graphics

Wahi Real Estate Ad

An explainer animated ad illustrates the real estate services offered by Wahi. The animation focuses on the economic benefits that using Wahi brings to people who are looking to buy a house.

The video plays with the contrast between the heaviness of the coins, which represent the costs of real estate, and the lightness of the visuals related to Wahi’s services. To convey this, the animation of the hair of the character representing Wahi simulates a soft and floating object, as if it was infused with magic.

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Project details

Concept and Art Direction

Unicorn

Animations and sound design

Laura Faraci, Federico Reaglia

Client

Wahi Real Estate

Project date

July 2022

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