A series of short animations was developed as Instagram reels for the brand Sal Jewelry. The videos promote a universe-themed jewelry collection, capturing its magical and dreamy essence. Each animation tells a simple story that blends luxury with a touch of the supernatural, reflecting the soul of the collection. The storytelling suggests a sumptuous lifestyle while introducing mystical elements tied to the jewels.

Set in elegant environments, the videos feature characters who embody beauty, youth, and refinement. The design of both characters and settings evokes a sense of calm and luxurious serenity. A muted palette of dark, soft tones, enriched with grain and texture, sets a contemplative mood throughout the animations while creating gentle visual contrasts with the jewels.

Subtle sparkling effects on stars and the characters’ dresses create gentle movement, both mirroring the shimmer of fine jewelry and adding quiet vitality to each scene.

The jewels, central to the animation, appear as celestial objects in the night sky that feel otherworldly, as if forged by the universe itself.

Creating a 2D design of the animated jewels required a blend of accuracy and consistency. Each real-life piece was therefore faithfully represented while aligning with the visual style of the scene. Balancing realistic material qualities with textured finishes was key to integrating the jewelry into the animations’ world.