Caruso Worldwide is a series of Instagram Reels that promote Italian menswear brand Caruso. Each short animation introduces a different character that embodies the spirit of they city the live in.
The core of the project is the character of Fefè, historical icon of the Caruso brand. The character was re-designed in a more contemporary fashion for the animated reels. The shapes were made cleaner and more geometric, and the strokes more consistent.
Once the new design of Fefè was defined, three new characters were created to represent Caruso’s worldwide influence.
The first story features Fefe’ from Milan,
who bikes effortlessly in the heat of the city
in his Caruso suit.
Ricky from New York is the protagonist
of the second story. His elegance never fades
– even while he plays basketball.
Haruki from Tokyo wears his signature
classy attire, which doesn’t prevent him from
showcasing his best moves on the dance floor.
For Lars from London, elegance is not only
a matter of appearance, but also of kindness
and respect towards the other.
Laura Faraci
Federico Regalia
Caruso Menswear
2025